Ram to Launch New SUV in 2028, Expands Vehicle Lineup
For years, the Ram brand has been synonymous with robust trucks and practical commercial vans, carving out its niche as the go-to for workers and adventurers seeking rugged capability. Yet, a significant gap remained in its portfolio: a dedicated SUV. That's all set to change in 2028, as Stellantis prepares to introduce a groundbreaking Ram SUV, marking a pivotal expansion for the brand. This long-awaited addition promises to reshape Ram's identity, especially as it arrives alongside the revived Dakota midsize pickup.
Powering the Future: Diverse Powertrain Options
One of the most exciting revelations about the upcoming Ram SUV is its commitment to offering a variety of powertrain choices. For those who appreciate traditional power, an internal combustion engine (ICE) will be available. Crucially, the SUV will also offer a range-extending electric vehicle (REEV) option. This caters to a broad spectrum of drivers, providing an electric experience with the peace of mind of a gasoline backup, effectively bridging the gap for consumers hesitant about full battery-electric vehicles.
This significant product announcement emerged from a recent briefing where Stellantis CEO Antonio Filosa met with financial analysts. During the October 30 session, Filosa outlined plans for a "much more comprehensive product range" for Ram, confirming the Michigan-built SUV will debut in 2028, aligning with the Ohio-assembled Dakota pickup. This marks the first time in almost two decades, since Ram's separation from Dodge, that the brand will feature its own SUV.
Manufacturing Hubs and Potential Specifications
Production for the unnamed Ram SUV is slated for the Warren Truck Assembly plant in Warren, Michigan. While specific engine details are still under wraps, the REEV variant is rumored to leverage technology similar to the 2026 Jeep Grand Wagoneer. This setup typically involves a V-6 engine acting as a generator for a substantial battery pack, with electric motors handling all vehicle propulsion. Such a configuration could deliver an impressive 500-mile range, along with formidable output nearing 647 horsepower and 620 lb-ft of torque, all while offering near-silent operation in electric mode.
For the pure ICE option, speculation points to Stellantis's innovative Hurricane engine family. The potent Hurricane 3.0-liter twin-turbo inline-six, available in both "Standard Output" (420 hp, 469 lb-ft) and "High Output" (540 hp, 521 lb-ft) calibrations, seems a strong contender. Alternatively, the recently re-introduced Hemi V-8, complete with its e-torque mild-hybrid system, a feature now found in the Ram 1500, could also find a home under the SUV's hood.
The SUV's assembly at the same Warren facility as the Jeep Grand Wagoneer strongly suggests it might share the robust STL Frame body-on-frame platform. This shared manufacturing location often indicates platform commonality, pointing to a rugged and capable foundation for Ram's new offering. Stellantis has remained tight-lipped on these specific details, choosing to let the initial announcement speak for itself.
Investment in American Production and Workforce
The introduction of this new SUV and the Dakota pickup are integral components of Stellantis's substantial $13-billion investment in U.S. manufacturing over a four-year period. This strategic commitment not only expands the brand's product lines but also promises to create up to 900 new jobs across both Michigan and Ohio, providing a significant boost to local economies and employment opportunities.
